case-study-suncorp

Situation

Suncorp recognised a need to enhance its strategy, one aspect of which was to introduce a Marketplace concept (a marketplace is how Uber, Amazon, eBay operate), which moves away from standard pipeline products and services.
To realise it’s Marketplace Strategy, Suncorp initiates partnerships with different organisations, whilst developing the full scope of what a Marketplace in Banking and Insurance meant, and what was possible.
To fully conceptualise the changes required and understand how the pieces needed to fit together, a Business Architecture needed to be established to blueprint the new operating environment.
The Business Architecture stream was established as part of a broader program of work that was tasked to establish a portal into Suncorp for new and existing Partners to engage.

Work Performed By Our Team

Established the relationship of strategy/demand/KPI’s/capability/value chains & processes/projects required for an effective Business Architecture
Developed a business capability model for a Marketplace environment
Developed a process architecture for the Marketplace environment
Provided sample strategy intent breakdown from the Marketplace and Suncorp Strategy
Established a Customer Journey Management and highlighted the importance of Journey Management in the Marketplace environment when selecting Partnerships
Developed a Partnership Journey Model (not seen or done before)
Build meta-model for supporting tools (ARIS and Alfabet) & introduced and implemented
those tools in support of Business Architecture Management, including Release Cycle Management for architecture models
Established an organisation-wide Architecture and Design forum for Governance and decisions
Conducted any show and tell sessions, aided other business areas in uplifting business architecture and process management capability, highlighted the potential of expanding the meta-model of Business Architecture to areas such as Risk and Control

Value For Client

Provided the base building block of a Business Architecture Capability, which is still in use
Provided a strong, evidence-based view on the Marketplace and, not only what is required, but the full potential of what can be realised
Aligned project investments with strategy and Marketplace capabilities, ensuring that the right projects were focused on