--- title: case-study-suncorp description: Suncorp Case Study - Partner Integration Acceleration PROGRAM (PIAP) image: https://www.leonardo.com.au/hubfs/Case%20Study%20Images%20(1).png --- [![LeonardoUST_CMYK-1](https://www.leonardo.com.au/hubfs/LeonardoUST_CMYK-1.svg "LeonardoUST_CMYK-1")](https://www.leonardo.com.au/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/430417/7eb77b0e-c703-49d8-930c-a6d73a5e986f.png)](https://cta-redirect.hubspot.com/cta/redirect/430417/7eb77b0e-c703-49d8-930c-a6d73a5e986f) ![cross-icon](https://www.leonardo.com.au/hubfs/cross-icon.svg?t=1536031936288 "cross-icon") ![business-design](https://www.leonardo.com.au/hubfs/business-design.svg "business-design") ###### [Business Design](https://www.leonardo.com.au/business-design-consulting-advisory) ![process-automation](https://www.leonardo.com.au/hubfs/process-automation.svg "process-automation") ###### [Process Automation](https://www.leonardo.com.au/process-automation) ![data-integration](https://www.leonardo.com.au/hubfs/data-integration.svg "data-integration") ###### [Integration & API](https://www.leonardo.com.au/integration) ![platform-engineering](https://www.leonardo.com.au/hubfs/platform-engineering.svg "platform-engineering") ###### [Platform Engineering](https://www.leonardo.com.au/platform-engineering) [BUY WITH PACK](https://marketplace.hubspot.com/products/palmspire/growth-series-pack) [BUY THIS PAGE](https://marketplace.hubspot.com/products/palmspire/success-stories-single-growth-series) ![6-6](https://www.leonardo.com.au/hubfs/6-6.png "6-6") **CASE STUDY    |     FINANCE** ## ![One-suncorp-logo](https://www.leonardo.com.au/hs-fs/hubfs/One-suncorp-logo.png?width=305&name=One-suncorp-logo.png) ## **Suncorp** ### Partner Integration Acceleration Program (PIAP) ### Situation - Suncorp recognised a need to enhance its strategy, one aspect of which was to introduce a *Marketplace* concept (a marketplace is how Uber, Amazon, eBay operate), which moves away from standard pipeline products and services. - To realise it’s Marketplace Strategy, Suncorp initiates partnerships with different organisations, whilst developing the full scope of what a Marketplace in Banking and Insurance meant, and what was possible. - To fully conceptualise the changes required and understand how the pieces needed to fit together, a Business Architecture needed to be established to blueprint the new operating environment. - The [Business Architecture](https://www.leonardo.com.au/business-architecture-consulting) stream was established as part of a broader program of work that was tasked to establish a portal into Suncorp for new and existing Partners to engage. ### Work Performed By Our Team - Established the relationship of strategy/demand/KPI’s/capability/value chains & processes/projects required for an effective Business Architecture - Developed a business capability model for a Marketplace environment - Developed a [process architecture ](https://www.leonardo.com.au/business-process-architecture-consulting-services)for the Marketplace environment - Provided sample strategy intent breakdown from the Marketplace and Suncorp Strategy - Established a [Customer Journey Managemen](https://www.leonardo.com.au/customer-experience-management)t and highlighted the importance of Journey Management in the Marketplace environment when selecting Partnerships - Developed a Partnership Journey Model (not seen or done before) - Build meta-model for supporting tools ([ARIS and Alfabet](https://www.leonardo.com.au/aris-consulting-services-solutions)) & introduced and implemented those tools in support of Business Architecture Management, including Release Cycle Management for architecture models - Established an or[ganisation-wide Architecture and Design forum for Governance](https://www.leonardo.com.au/governance-risk-compliance-bpm) and decisions - Conducted any show and tell sessions, aided other business areas in uplifting business architecture and process management capability, highlighted the potential of expanding the meta-model of Business Architecture to areas such as [Risk and Control](https://www.leonardo.com.au/governance-risk-compliance-bpm) ### Value For Client - Provided the base building block of a Business Architecture Capability, which is still in use - Provided a strong, evidence-based view on the Marketplace and, not only what is required, but the full potential of what can be realised - Aligned project investments with strategy and Marketplace capabilities, ensuring that the right projects were focused on ## Want to learn more ? 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