Suncorp Implements Marketplace Strategy using Business Architecture Built in ARIS
- Suncorp, a leading financial services company, recognized the need to enhance its strategy and introduce a marketplace concept to move away from traditional products and services. To fully understand the changes required and how the pieces needed to fit together, a Business Architecture was built in SoftwareAG's ARIS.
- Our team was tasked with establishing the relationship of strategy, demand, KPIs, capabilities, value chains and processes to create an effective Business Architecture in SoftwareAG’s ARIS. A business capability model and process architecture were developed in ARIS for themarketplace environment, and sample strategy intent breakdowns were provided.
- The value for Suncorp was that our team provided the base building block of a Business Architecture Capability embedded in the BPM ARIS tool, which is still in use today. By aligning project investments with strategy and capabilities, the right projects were focused on, resulting in a successful implementation of Suncorp's Strategy.